Terms of Use of Aura Alliance Websites

Effective Date: March 1, 2024

These Terms of Use (“Terms”) govern your use of the websites operated by Aura Alliance Limited (registered in England and Wales, “AAL Ltd”) and Aura Alliance Inc. (a Delaware corporation, “AAL Inc.”) (together, “Aura Alliance,” “we,” “us,” or “our”). By accessing or using our websites, you agree to be bound by these Terms. If you do not agree, you must not use our websites. We may update these Terms at any time without prior notice. The “Effective Date” above will be updated to reflect the latest version. Continued use of our websites constitutes acceptance of the revised Terms.

1. Intellectual Property

1.1 Copyright

All content on our websites (including text, graphics, images, videos, software, and other materials) is owned by Aura Alliance or licensed from third parties. You may view, print, and share content solely for personal or internal business purposes, provided that: (a) The content is not altered. (b) All copyright and proprietary notices remain intact. (c) You do not use the content for commercial purposes without our prior written consent. Any other use requires our express written permission.

1.2 Trademarks

“Aura Alliance,” our logos, and all related names and marks are trademarks of Aura Alliance. Other names, logos, and marks may be trademarks of their respective owners. You may not use our marks without our written permission, except to reference our brand in compliance with our Brand Guidelines.

2. User Contributions

We do not accept unsolicited ideas (such as product proposals, marketing concepts, or technology suggestions). If you choose to submit them, you agree we are under no obligation to treat them as confidential or compensate you.

3. Website Use and Conduct

You agree not to: (a) Violate any applicable laws or regulations. (b) Post or transmit unlawful, harmful, defamatory, obscene, or otherwise objectionable content. (c) Attempt to gain unauthorized access to our systems. (d) Introduce viruses, malware, or harmful code. We reserve the right to monitor use of our websites and to remove or restrict access at our discretion.

4. Third-Party Links

Our websites may include links to third-party sites for your convenience. We do not endorse or control these sites and are not responsible for their content, privacy, or security practices.

5. Disclaimers and Limitation of Liability

Our websites are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Aura Alliance and its affiliates will not be liable for any damages (direct, indirect, incidental, consequential, or punitive) arising out of your access to or use of our websites. Some jurisdictions do not allow exclusions of liability; in those cases, our liability will be limited to the maximum extent permitted by law.

6. Privacy

Your use of our websites is also governed by our Privacy Policy.

7. Dispute Resolution

7.1 If You Engage with Aura Alliance Ltd (UK)

These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction.

7.2 If You Engage with Aura Alliance Inc. (US)

These Terms are governed by the laws of the State of Delaware, USA. Any disputes shall be resolved by binding arbitration in New Castle County, Delaware, under the rules of the American Arbitration Association. By using our websites, you consent to the jurisdiction of the courts located in Delaware for purposes of enforcing any arbitration award.

8. Copyright Complaints

If you believe your copyright has been infringed on our websites, please send a notice to our designated copyright agent with the following: (a) Identification of the copyrighted work claimed to have been infringed. (b) Identification of the infringing material. (c) Your contact details (name, address, email, phone). (d) A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner. (e) A statement, under penalty of perjury, that the information is accurate and you are authorized to act for the copyright owner. (f) Your electronic or physical signature. Counter-notices must include: (a) Identification of removed material. (b) Your contact details. (c) A statement consenting to the jurisdiction of the Federal District Court for your district (or New Castle County, Delaware if outside the US). (d) A good-faith statement that the removal was due to mistake or misidentification. (e) Your signature. Designated Copyright Agent: [Insert Name / Title] [Insert Address] [Insert Email].

9. Severability

If any part of these Terms is found invalid or unenforceable, the remaining provisions will remain in full force and effect.

10. Entire Agreement

These Terms constitute the entire agreement between you and Aura Alliance regarding your use of our websites and supersede all prior understandings.