Aura Privacy Policy

Aura Alliance (“Aura” or “we”) is committed to protecting your personal information when you visit via this website. The use of any personal information you provide to Aura through this website is covered in this privacy statement.

We comply with all applicable laws and regulations related to the protection of personal information, including the Data Protection Act 2018 and, where applicable, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA).

Sharing, Disclosure and Security of Personal Information

The data you provide through online forms on this website, including those on associated landing pages or the “Contact Us” section, will be collected by Aura. We may also collect statistical web data, such as IP addresses and operating system details. This information is used to identify specific individuals or companies and is further applied to analyse and engage with potential customers.

The data you submit may be used by Aura to contact you with information, products, or services that you have requested or that we believe may be of interest to you. This may also include fulfilling obligations from contracts between us, as well as informing you of promotional offers or changes related to our products or services.

Your information will remain confidential, except when disclosure is required or permitted by law (e.g., to government bodies or law enforcement agencies). Aura will not sell your personal or company information to third parties. If further information is needed, Aura may share company details with manufacturers but will always seek your permission before doing so.

Aura will retain your personal information only for as long as necessary to provide the information or services you have requested or consented to.

Under data protection laws, you have the right to request a copy of the personal information Aura holds about you and to correct any inaccuracies. To exercise this right, please contact us at marketing@weareaura.com

Use of Cookies

A cookie is a small text file containing information that a website transfers to your browser’s cookie file on your computer’s hard drive, enabling the website to recognize you. Typically, a cookie includes the domain name it came from, its “lifetime,” and a value, often a randomly generated unique number.

When you visit our website, we send a cookie to your browser. Cookies may be used in the following ways:

To identify you as a unique visitor (via a number) when you return to our site, allowing us to personalize content or advertisements based on your interests and prevent repetitive ads from appearing.
To generate leads for our internal sales team and business partners, and to send you direct marketing communications if you have given explicit consent.
To gather anonymous, aggregated statistics that help us understand how users navigate our site and improve its structure. This data does not allow us to identify you personally.

This website may use two types of cookies: session cookies (temporary cookies that remain in your browser until you leave the site) and persistent cookies (which stay in your browser for a longer period, depending on the cookie’s specific lifespan).

Disabling/Enabling Cookies

You can choose to accept or reject cookies by adjusting your browser settings, and you can also delete any cookies stored in your browser’s cookie folder. However, disabling or deleting cookies may impact your ability to use some interactive features of our site. If you’re unsure how to disable or delete cookies in your browser, you can find more information by selecting ‘cookies’ in the Help section of your browser.

Necessary cookies are essential for the proper functioning of our website and its core features. These cookies enable you to navigate our site, access secure areas, and use services such as language preferences, settings, and completing transactions. Without these cookies, certain features or functionalities may not be available, and we may not be able to fulfill contractual obligations. These cookies do not store personal information for advertising or tracking purposes.

Functional cookies enhance your experience on our website by enabling features that provide personalized content and improved functionality. These cookies allow us to remember your preferences, such as language or region, and gather information about how you interact with the site, such as which features you use or how you personalize your experience. Although you can opt out of functional cookies, we may still use other information we collect to personalize your experience, such as past purchase data or feedback you provide.

Third Party Sites

The Aura Alliance website may contain links to third-party websites that are not under our control and are not covered by this Policy. We recommend reviewing the privacy policies posted on these third-party websites.

Changes to Our Privacy Policy

Aura reserves the right to update or modify this Policy from time to time. As a result, this Privacy Statement may be revised or altered without prior notice. We encourage you to review this Policy regularly to stay informed about any changes that may affect how we collect, use, or protect your information.

Data Retention for Non-Customers and Non-Subscribers

We retain personal data provided to us by individuals who do not become customers or subscribe to our newsletters for a period of 12 months from the date of collection. This allows us to follow up on inquiries or provide relevant information during this period. After this retention period, all personal data will be securely deleted unless required for legal, regulatory, or legitimate business purposes. If you would like us to delete your data sooner, please contact us at privacy@weareaura.com , we will process your request in accordance with applicable laws.

When individuals choose to provide their information through our forms to get in touch, schedule a meeting or demo, or ask questions, we collect and use this data exclusively to respond to their request. We will not use the information for any other purpose unless specifically stated or with the individual’s consent. The data will be retained only as long as necessary to address the inquiry, comply with legal or business requirements, or for up to 12 months if the individual does not proceed with a deal or become a customer.

Aura SMS Policy

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Messaging Terms & Conditions

You agree to receive SMS about customer care from Aura. Message frequency may vary. Message and data rates may apply. For help, reply HELP or email us at support@weareaura.com. You can opt out at any time by replying STOP.