Reducing the Risk of Your Business Number Being Marked as Spam (U.S. Customers)

When your customers receive calls from your business, some mobile networks or third-party apps may display the call as “Spam Likely,” “Scam Risk,” or “Telemarketer.” This can reduce answer rates and harm your brand reputation—even when the calls are legitimate.

• High call volume in a short time frame
  Repeated calls from the same number to many recipients may be seen as suspicious.
• Frequent unanswered or short-duration calls
  If your calls are often ignored or quickly disconnected, this may suggest spam-like behavior.
• Complaints or call-blocking reports
  Recipients may flag your number through their carrier or call management apps.
•  Number spoofing
  If your number (or similar numbers in your range) is spoofed by robocallers, your reputation can be impacted.
• Caller ID issues
  Numbers that don’t display a clear business name or show up as "Unknown" or "Wireless Caller" are more likely to be treated as spam.

What You Can Do to Reduce the Risk
There are several proactive steps you can take to improve your number’s reputation and reduce the chance of being marked as spam:

1. Register Your Numbers with the Free Caller Registry
Submit your business phone numbers through the Free Caller Registry to help ensure proper recognition by the major U.S. carriers: Bandwidth, AT&T, T-Mobile, and Verizon.

• Visit: https://www.freecallerregistry.com/fcr/#submitform
• This free service submits your information to the leading analytics providers (Hiya, TNS, and First Orion), who help manage spam protection for the carriers.
• You will need to provide your company name, contact details, number(s), and the type of calls you make (e.g., customer support, billing, sales).

2. Ensure Your Caller ID Is Configured Correctly
Your outbound caller ID should clearly show your business name (via CNAM). Contact your service provider to verify this is set up correctly.

3. Use Local Presence With Caution
Using local or rotating numbers can increase answer rates, but overuse or inconsistent behavior can trigger spam detection systems. Keep usage consistent and avoid rapid number switching.

4. Monitor the Reputation of Your Numbers
Regularly test your numbers by calling personal mobiles or using third-party monitoring tools to check if your number appears as spam or is being blocked. If issues are detected, consider rotating the number or escalating with your provider.

5. Follow Good Calling Practices

• Avoid placing repeated calls to the same number in a short time.
• Ensure your staff introduces themselves and your company immediately.
• Keep scripts conversational rather than overly aggressive or robotic.
• Avoid using robocalls or auto-dialers without the recipient’s consent.

6. Clean Your Call Lists
Ensure you are only contacting people who have opted in, or expect communication from your business. Remove invalid or unresponsive numbers regularly.

Need Help?
If you would like assistance reviewing your setup, registering your numbers, or improving your call handling practices, Aura is here to help. Please contact our Customer Success team.