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Aura Connect - SMS International Messaging Addendum

Aura Connect SMS International Messaging Addendum

Formal Customer and Partner Terms
Effective Date: 1st March 2024

This Addendum forms part of the Agreement between Aura Alliance Ltd, Aura Alliance Inc (collectively, “Aura”), and either (a) the Customer using the Aura Connect SMS International Messaging Service, or (b) the Partner reselling the Service to its own customers. This Addendum establishes the legal terms, obligations, limitations, and pricing provisions governing international outbound SMS messaging delivered through the Aura Connect service.

By accessing, using, purchasing, or reselling the Service, the Customer or Partner irrevocably agrees to be bound by the terms of this Addendum.

1. Definitions

1.1 “Service” refers to the Aura Connect SMS International Messaging Service, including all outbound A2P SMS messaging functionality provided via Aura’s upstream global carrier network.

1.2 “Customer” refers to any end user or organisation purchasing or consuming the Service from Aura or from an authorised Partner.

1.3 “Partner” refers to any authorised reseller who purchases, bundles, or resells the Service to end customers. All obligations described herein flow down in full to the Partner’s customers.

1.4 “Upstream Providers” refers to Aura’s third‑party carrier networks and associated providers responsible for SMS delivery.

2. Scope of Service

2.1 The Service provides outbound A2P SMS messaging from supported UK and US infrastructure to international destinations listed in the Aura International Rate Card.

2.2 Delivery of SMS messages is dependent on third‑party carriers, international routing conditions, and local regulations. The Service is provided strictly on a commercially reasonable efforts basis.

2.3 Message delivery may be delayed, blocked, filtered, partially delivered, or undelivered without warning.

2.4 A global platform rate‑limit of one (1) SMS per second applies to maintain system integrity.

3. Customer and Partner Obligations

3.1 Customer Obligations

The Customer shall:

  • Ensure SMS content complies with all applicable laws, regulations, and carrier policies in both origin and destination countries.
  • Ensure that use of the Service does not violate data protection, marketing, consumer protection, or telecommunications laws.
  • Monitor usage and associated charges and accept responsibility for any spend incurred.
3.2 Partner Obligations

The Partner shall:

  • Flow down all terms of this Addendum to its end customers without modification.
  • Ensure its customers are informed of the variable nature of international SMS delivery and pricing.
  • Fulfil all front‑line communication, billing, and customer‑facing obligations within their resale model.
  • Indemnify Aura against claims arising from the Partner’s resale, failure to disclose terms, or misrepresentation of the Service.

4. Disclaimer of Warranty

4.1 The Service is provided on a commercially reasonable efforts basis only.

4.2 Aura makes no warranties, express or implied, including but not limited to: - Fitness for a particular purpose - Merchantability - Uninterrupted delivery - Error‑free operation - Delivery success or delivery timing

4.3 Aura does not guarantee performance of the Service in any specific country or region.

5. Limitations of Liability

5.1 Aura shall not be liable for any direct, indirect, incidental, consequential, exemplary, punitive, or special damages arising from or relating to use of the Service, including but not limited to: - Lost profits - Business interruption - Delivery failures - Data loss - Delays or regulatory blocks

5.2 The Customer and Partner acknowledge that international messaging is inherently subject to carrier restrictions and conditions beyond Aura’s control.

6. Critical Communications Exclusion

6.1 The Service must not be used for emergency, mission‑critical, life‑critical, health‑critical, or safety‑critical communications.

6.2 Customer and Partner warrant that they have communicated this exclusion internally and to any relevant downstream users.

7. Pricing and Billing

7.1 Pricing Structure
  • International SMS pricing is derived from Aura’s upstream providers.
  • Pricing is variable and subject to change at any time based on global carrier conditions.
  • Updated pricing is applied automatically without notice to both Customers and Partners.
  • Pricing excludes YakChat user licence fees, local taxes, and any applicable regulatory charges.
  • International SMS pricing is derived from Aura’s upstream providers.
  • Pricing is variable and subject to change at any time based on global carrier conditions.
  • Updated pricing is applied automatically without notice to both Customers and Partners.
7.2 Billing Terms
  • Usage‑based charges are invoiced monthly in arrears.
  • Charges apply per message sent.
  • Inbound messages, where supported, may also incur charges.
  • Partners are fully responsible for managing pricing and billing to their own customers.
7.3 SMS Credit Bundles
  • SMS credit bundles are valid for twelve (12) months from the date of order.
  • Unused credits expire automatically after 12 months.
  • Expired credits are non‑refundable and may not be rolled over.

8. International Messaging Terms

8.1 International outbound SMS refers to A2P messages originating from UK or US systems.

8.2 Aura does not guarantee: - Delivery success - Delivery performance - Message receipt - Regional availability

8.3 Certain destinations may experience temporary or permanent suspension depending on regulatory conditions.

9. International Rate Card

The following rates represent the current customer pricing for outbound international SMS. Prices are in USD per message and are subject to change without notice.

Due to the size of this table, please use search (CTRL+F / CMD+F) to locate a specific country.

Aura International SMS Rate Card

MCC

ISO

Country

Price (USD)

412

AF

Afghanistan

0.676

276

AL

Albania

0.21

603

DZ

Algeria

0.45

311

AS

American Samoa

0.338

213

AD

Andorra

0.244

631

AO

Angola

0.264

365

AI

Anguilla

0.36

344

AG

Antigua and Barbuda

0.2914

722

AR

Argentina

0.172

283

AM

Armenia

0.3814

363

AW

Aruba

0.284

505

AU

Australia

0.092

232

AT

Austria

0.1714

400

AZ

Azerbaijan

0.718

364

BS

Bahamas

0.1

426

BH

Bahrain

0.07

470

BD

Bangladesh

0.6234

342

BB

Barbados

0.425

257

BY

Belarus

0.478

206

BE

Belgium

0.192

702

BZ

Belize

0.44

616

BJ

Benin

0.458

350

BM

Bermuda

0.4474

402

BT

Bhutan

0.676

736

BO

Bolivia

0.4

218

BA

Bosnia and Herzegovina

0.378

652

BW

Botswana

0.184

724

BR

Brazil

0.108

995

IO

British Indian Ocean Territory

0.262

528

BN

Brunei Darussalam

0.124

284

BG

Bulgaria

0.278

613

BF

Burkina Faso

0.344

642

BI

Burundi

0.714

456

KH

Cambodia

0.5054

624

CM

Cameroon

0.372

302

CA

Canada

0.008

625

CV

Cape Verde

0.352

346

KY

Cayman Islands

0.47

623

CF

Central Africa

0.858

622

TD

Chad

0.55

730

CL

Chile

0.134

460

CN

China

0.07

732

CO

Colombia

0.094

654

KM

Comoros

0.68

629

CG

Congo

0.536

630

CD

DR Congo

0.428

548

CK

Cook Islands

0.266

712

CR

Costa Rica

0.074

612

CI

Ivory Coast

0.6198

219

HR

Croatia

0.184

368

CU

Cuba

0.16

280

CY

Cyprus

0.09

230

CZ

Czechia

0.126

238

DK

Denmark

0.1

638

DJ

Djibouti

0.308

366

DM

Dominica

0.394

370

DO

Dominican Republic

0.1846

740

EC

Ecuador

0.418

602

EG

Egypt

0.685

706

SV

El Salvador

0.35

627

GQ

Equatorial Guinea

0.328

657

ER

Eritrea

0.222

248

EE

Estonia

0.1672

636

ET

Ethiopia

0.65

750

FK

Falkland Islands

0.244

288

FO

Faroe Islands

0.128

542

FJ

Fiji

0.31

244

FI

Finland

0.124

208

FR

France

0.142

742

GF

French Guiana

0.292

547

PF

French Polynesia

0.3146

628

GA

Gabon

0.5

607

GM

Gambia

0.282

282

GE

Georgia

0.264

289

GE

Georgia-Abkhazia

0.264

262

DE

Germany

0.178

620

GH

Ghana

0.5892

266

GI

Gibraltar

0.202

202

GR

Greece

0.108

290

GL

Greenland

0.074

352

GD

Grenada

0.468

340

GP

Guadeloupe

0.3246

310

GU

Guam

0.124

704

GT

Guatemala

0.474

611

GN

Guinea

0.4938

632

GW

Guinea-Bissau

0.497

738

GY

Guyana

0.384

372

HT

Haiti

0.5134

708

HN

Honduras

0.468

454

HK

Hong Kong

0.126

216

HU

Hungary

0.168

274

IS

Iceland

0.126

405

IN

India

0.136

510

ID

Indonesia

0.838

432

IR

Iran

0.654

418

IQ

Iraq

0.646

272

IE

Ireland

0.126

425

IL

Israel

0.41

222

IT

Italy

0.1652

338

JM

Jamaica

0.4974

440

JP

Japan

0.154

416

JO

Jordan

0.5568

401

KZ

Kazakstan

0.542

545

KI

Kiribati

0.27

450

KR

Korea, Republic of

0.088

221

XK

Kosovo

0.3818

419

KW

Kuwait

0.488

437

KG

Kyrgyzstan

0.604

457

LA

Laos PDR

0.4874

247

LV

Latvia

0.118

415

LB

Lebanon

0.688

651

LS

Lesotho

0.464

618

LR

Liberia

0.3862

606

LY

Libya

0.756

295

LI

Liechtenstein

0.064

246

LT

Lithuania

0.1026

270

LU

Luxembourg

0.148

455

MO

Macao

0.106

646

MG

Madagascar

0.768

650

MW

Malawi

0.628

502

MY

Malaysia

0.472

610

ML

Mali

0.85

278

MT

Malta

0.1274

551

MH

Marshall Islands

0.294

340

MQ

Martinique

0.266

609

MR

Mauritania

0.428

617

MU

Mauritius

0.254

334

MX

Mexico

0.216

550

FM

Micronesia

0.14

259

MD

Moldova

0.176

212

MC

Monaco

0.352

428

MN

Mongolia

0.53

297

ME

Montenegro

0.2638

354

MS

Montserrat

0.36

604

MA

Morocco

0.426

643

MZ

Mozambique

0.5

414

MM

Myanmar

0.638

649

NA

Namibia

0.112

536

NR

Nauru

0.3206

429

NP

Nepal

0.47

204

NL

Netherlands

0.174

362

AN

Netherlands Antilles

0.5034

546

NC

New Caledonia

0.316

530

NZ

New Zealand

0.194

710

NI

Nicaragua

0.2254

614

NE

Niger

0.564

621

NG

Nigeria

0.732

555

NU

Niue

0.356

505

NF

Norfolk Island

0.092

294

MK

Macedonia

0.134

242

NO

Norway

0.12

422

OM

Oman

0.322

410

PK

Pakistan

0.76

552

PW

Palau

0.184

425

PS

Palestinian Territory

0.62

714

PA

Panama

0.32

537

PG

Papua New Guinea

1.358

744

PY

Paraguay

0.194

716

PE

Peru

0.326

515

PH

Philippines

0.362

260

PL

Poland

0.074

268

PT

Portugal

0.086

330

PR

Puerto Rico

0.076

427

QA

Qatar

0.422

647

RE

Reunion

0.344

226

RO

Romania

0.126

250

RU

Russia

1.278

635

RW

Rwanda

0.5186

658

SH

Saint Helena

0.17

356

KN

Saint Kitts & Nevis

0.4064

358

LC

Saint Lucia

0.4434

308

PM

Saint Pierre and Miquelon

0.286

360

VC

Saint Vincent and the Grenadines

0.492

549

WS

Samoa

0.45

292

SM

San Marino

0.208

626

ST

Sao Tome and Principe

0.236

901

Satellite

Networks

0.262

420

SA

Saudi Arabia

0.3192

608

SN

Senegal

0.58

220

RS

Serbia

0.5686

633

SC

Seychelles

0.4364

619

SL

Sierra Leone

0.478

525

SG

Singapore

0.0918

231

SK

Slovakia

0.158

293

SI

Slovenia

0.368

540

SB

Solomon Islands

0.178

637

SO

Somalia

0.492

655

ZA

South Africa

0.144

659

SS

South Sudan

0.456

214

ES

Spain

0.158

413

LK

Sri Lanka

0.72

634

SD

Sudan

0.70

746

SR

Suriname

0.374

653

SZ

Swaziland

0.424

240

SE

Sweden

0.112

228

CH

Switzerland

0.1298

417

SY

Syria

0.704

466

TW

Taiwan

0.118

436

TJ

Tajikistan

0.8474

640

TZ

Tanzania

0.850

520

TH

Thailand

0.052

514

TL

Timor-Leste

0.386

615

TG

Togo

0.630

554

TK

Tokelau

0.2298

539

TO

Tonga

0.302

374

TT

Trinidad and Tobago

0.4716

605

TN

Tunisia

0.6798

286

TR

Turkey

0.0532

438

TM

Turkmenistan

0.614

376

TC

Turks and Caicos Islands

0.3988

553

TV

Tuvalu

0.30

641

UG

Uganda

0.50

255

UA

Ukraine

0.294

424

AE

United Arab Emirates

0.208

234

GB

United Kingdom

0.088

310

US

United States

0.008

748

UY

Uruguay

0.136

434

UZ

Uzbekistan

0.868

541

VU

Vanuatu

0.392

734

VE

Venezuela

0.284

452

VN

Vietnam

0.272

348

VG

Virgin Islands, British

0.402

311

VI

Virgin Islands, U.S.

0.008

543

WF

Wallis and Futuna

0.210

421

YE

Yemen

0.396

645

ZM

Zambia

0.622

648

ZW

Zimbabwe

0.4616

Other

XX

Not Listed but supported

2.50

By using, accessing, purchasing, or reselling the Service, the Customer or Partner acknowledges and agrees that:

  • They have read and understood this Addendum.
  • These terms form an enforceable part of their Agreement with Aura.
  • These terms apply automatically to any end customer where the Partner resells the Service.